We will never embark on a new branding project before we are absolutely and positively confident that we know and understand your brand’s needs and goals inside and out. This is why our creatives will insist on sitting down with you, maybe over a cup of coffee or two, and ask you all sorts of questions about how your brand changed throughout the years and how you would like to see it grow. We will listen carefully and jot down any notes that will help us get a clearer idea of what are the most important branding opportunities within your reach and how to exploit them to the full.
After you leave our office, we do not waste any time to break out a fresh stack of sticky notes, sharpen our pencils and set about to think up relevant, actionable ideas that fit with your brand identity and its market positioning. We will not bore you with the tedious bits. Imagine a time lapse in a movie with people buzzing around the office, sticky notes gradually piling up on a once pristine whiteboard, crumpled papers accumulating in the bin and lots of lively debate as we research, brainstorm and bounce off ideas with each other. This is what we do for a living, and we love it.
Slowly but surely, we start noticing a certain set of themes, ideas and symbols that keep coming up in the discussion and will not seem to go away. This is when we know that there is gold at the bottom of the pan and that now is time to carefully sift out the sand in order to pull it out. Concept creation is when we double down on our efforts and focus all our energies on combining our best ideas into a single, coherent concept that accurately addresses your brief.
It is too early to pop the Champagne however! Armed with a sharp-looking, polished concept, it is now up to you to give us the green light so we can continue working on it. Our team is proud to have notched considerably more hits than misses when presenting brand concepts to our clients, but if something does not seem right the first time round we will be more than happy to go back to the drawing board and tweak the concept until it is just perfect.
With the concept approved, it is time to pull out the heavy machinery and start transforming our vision into a final product which you can now see and feel. Whether it is a new logo, website design, user interface or 3D graphics, we pull together all the information and feedback we collected from previous stages and combine it with our expertise into a creation that will make your company proud and excite your customers.
Déjà vu? This seems like step four all over again, except this time we present to you a finished product that is all but ready to see the light of day. It is not too late to make some final fixes, so do let us know if there are any changes you would like to see. Would you prefer a different shade of colour, or perhaps a slightly altered arrangement of the pieces in the final design? Our team is just as meticulous and obsessed with quality as you are, so you know that any last-minute requests you make will be duly noted and acted upon by our experts.
This is the moment when your company and our team release the result of our collaboration to the world at large. Concepts grow so fast, and before you know it they become fully-fledged creations that spread the word about your brand online or offline, and attract more customers to try your products and services.