Branding

Branding is at the heart of what our crack team of designers does. We come up with creative solutions that let your business stand out from the crowd, and turn every contact opportunity with a potential customer into a powerful reminder of your core values.

The most important thing one has to keep in mind when engaging in branding is that a brand isn’t just one thing, but the total of several pieces functioning together to create a reputation. All of the different parts of a brand work together to create a solid and cohesive whole. Each piece is as important as the next, and you can’t have one without the support and strength of the others. The brand experiences we create are unique, ownable, intriguing and echo deeply and enduringly with the consumer as they are entrenched in crucial, passionate principles. We deliver brands across industries, product categories and brand challenges. For us, brands are more than products and products are more than a list of functional benefits.

Significant brands influence profound human convictions and artistic suggestions with compelling, sensitive associations to express who they are, what they stand for and how they want to be discerned by the world. Our skill lies in creating captivating brand stories that form brand affinity to spur brand achievement. Browse through our extensive branding portfolio and services.

We offer:

  • Brand auditing
  • Brand consultancy
  • Brand identity creation
  • Advertising
  • Logos
  • Business cards
  • Stationery
Branding

Branding is at the heart of what our crack team of designers does. We come up with creative solutions that let your business stand out from the crowd, and turn every contact opportunity with a potential customer into a powerful reminder of your core values.

The most important thing one has to keep in mind when engaging in branding is that a brand isn’t just one thing, but the total of several pieces functioning together to create a reputation. All of the different parts of a brand work together to create a solid and cohesive whole. Each piece is as important as the next, and you can’t have one without the support and strength of the others. The brand experiences we create are unique, ownable, intriguing and echo deeply and enduringly with the consumer as they are entrenched in crucial, passionate principles. We deliver brands across industries, product categories and brand challenges. For us, brands are more than products and products are more than a list of functional benefits.

Significant brands influence profound human convictions and artistic suggestions with compelling, sensitive associations to express who they are, what they stand for and how they want to be discerned by the world. Our skill lies in creating captivating brand stories that form brand affinity to spur brand achievement. Browse through our extensive branding portfolio and services.

We offer:

  • Brand auditing
  • Brand consultancy
  • Brand identity creation
  • Advertising
  • Logos
  • Business cards
  • Stationery
Advertising

We design and execute compelling advertising campaigns that can be adapted for any medium. Whether printed, broadcast or online, our team will come up with an idea that gives your brand a unique voice, which makes it stand out from the noise.

Advertising is based on high-quality research both in regards to what ads will be effective with existing and potential consumers as well as in the success of each marketing campaign. As a full-service advertising agency we can handle all the marketing and advertising aspects of your business. This usually includes strategic planning, production, creativity, and innovations as well as interactive marketing services via the Internet.

Having a full-service advertising agency that you can use to help to develop your campaigns and messaging can be a huge benefit to the business. Take into consideration that most people start businesses to do what they do best which is “their business.” When they find that advertising and marketing are taking away from their core business it is best for them to evaluate a full-service agency. After all, time is money and it’s important to make sure that you are making the most of your time in doing what you do best and allowing the experts in advertising to do what they do best.

Brand auditing

If you’ve seen our video about the four stages of growth of a company or brand, then you know there are predictable steps with measurable benchmarks that pave the way to commercial success. Our team offers you a brand auditing service, providing you with an external assessment of your branding efforts and actionable insights to improve them.

Powerful brands are extra effective and also raise the company worth. They empower you to request a premium, provide customer desire in purchasing choice, form customer allegiance that, in turn, will cut down cost of sales and fend off the competition. If your company profits are decreasing and sales are not growing, a brand audit will definitely help in providing you with much needed understanding into your brand’s effect and conduct in the present marketplace, and, first and foremost, the reason for which it is not delivering. In a few words, a brand audit can be described adequately as a health check of the existing brand, which will help diagnose and cure the precarious areas. The net result will be that of helping you spin things around, enabling you to expand the bottom line.

Brands can be symbolically described as entities. In the beginning they start with a lot of enthusiasm and hope. They develop with time, until they sooner or later plateau. It is at this fully developed phase of progress when they are likely to start losing importance, as the existing customers shift their attention to the most recent trendy and popular thing. A brand audit health check will guide you on how to watch over this period, and show you when to revive and enliven your brand identity, way before the actual sales start to drop. Ipoint can help you in this so you can grow your business and become more successful.

Brand consultancy

Got a brand? Whether you believe, it is currently on life support or a jet pack, as part of our brand consultancy service, our creatives will diagnose the situation for you and prescribe and help you implement the exact steps you need to take to make it soar higher.

The traditional philosophy behind brand consultancy is that, instead of trying to communicate a brand’s features and benefits, it is recommend to first study the minds of the target audience and to then try to position the brand in their mind, taking advantage of the strengths and weaknesses of the brand and competing brands. Branding consultancy provides namely analysis, solutions and general marketing expertise to help companies successfully sell their products. Typically brand consultants develop, expand and help implement strategies for both the currently existing products and the new ones, which still need to be launched. They can influence all phases of marketing, from design and allocation decisions to advertising and even public relations. Usually branding consultancy begins by the collection of data and information, effecting market research to recognise markets and determine consumer awareness, competition, business trends and product value.

The brand consultant can also perform brand audits to ensure the requirements and objectives of a company are met. This research informs the development of an overall brand strategy, which can affect logo and package design, pricing, placement, advertising campaigns, and customer service messaging. Decisions influenced by branding consultants include where to distribute a product, what medium is best for advertising and how to shape product messages for different demographics.

Brand identity creation

Products and services sell convenience. Brands sell an experience. Our designers can help you craft a powerful brand identity for your product from scratch. Backed by careful research of your industry and market, as well as our team’s creative track record, we will create a brand that resonates with your customers.

To better understand the meaning of Brand Identity, and why it is very important for your company to have one, we will explain what each word means on its own and also how we can help you achieve that. A Brand refers to the perceived image and subsequent emotional response to a company, its products and services. It also represents the conversation that customers are having with each other about the company, and how that spreads. An Identity describes the visual devices used to represent the company. Identity systems are a visual components package that is paired with style guidelines and used as a framework to ensure the corporate image is cohesive and consistent. Some of the visual devices that leverage the brand elements and style guidelines are as follows: stationery, marketing collateral, packaging, signage, logos, advertising and business cards among others.

So brand identity definition is a formative stage fueled by knowledge gathered in discovery. The goal of this stage is to define or refine the fundamental building blocks of your brand identity. A collaborative process of brand storming leads to clear statements of vision, mission and market positioning. A creative brief captures defined elements and becomes a blueprint for brand development ahead of execution through content development. The creative work of corporate identity development builds on this foundation, from brand naming and logo design to a unique visual style and key messages for a compelling story. We approach this work from a variety of angles to provide a range of creative concepts, and when a direction is chosen, the concepts are refined to the client’s satisfaction. Brand usage and style guidelines promote brand stewardship and consistent application of your brand in all future communications.

Business cards

A business card can either be the key to a long and profitable business relationship, or a piece of paper which will lie forgotten in somebody’s handbag or jacket! Our expert designers create bold, eye-catching, elegant and stylish business cards that make new connections look twice and proclaim you as a professional in your field.

A person’s business card can be considered one of the most important marketing tools that he has. With it, you are giving your contact information to potential clients or existing customers to make them loyal. In order for the business card to do its desired job, it must be professional, attractive and memorable. We are able to achieve that. For starters, your logo must be simple and symbolic to your company’s services and the industry that is associated with. Placing your website and email is a must. People will be searching for a website where to look for more information about you and your business and also for an email if they want to contact you. If you’re missing these two, you would better keep the cards to yourself, cause handing them to people would be useless. It is important for your card to be attractive and memorable. Try to think about the fact that some people receive hundreds of business cards from various individuals and they rarely remember any of them.

Making your business card memorable is really important. People tend to appreciate the quality in the business. Your image is reflected by your business card and if you have one with a good paper quality and colors, the first impression of a possible client will be far better than from a regular business card.

Logos

Symbols are shorthand for complex ideas. Likewise, your logo should encapsulate what your brand stands for, what it does, and why it does it. If you think that’s a tall order, we agree! Our team can provide you with a selection of logo concepts based on solid research and execute the design, which best fits, your brand.

A strong logo is going to help establish trust and build an instantly recognizable graphic symbol for regular use in a company’s marketing and everyday correspondence. After (brand, product, service or company) naming, a logo is the strongest part of laying a solid foundation for future marketing efforts.

A logo becomes the visual representation of your company and since it is graphic, it should always look the same every time it is used. You may however need a corporate identity style guide created to police the usage and make sure the brand is consistent across all mediums. In fact too often a logo is seen as something that exists on its own, disconnected, like a piece of ice instead of the tip of the iceberg. We view a logo as a “brand mark” and a true “brand mark” is much more than a signature. Over time, it becomes synonymous with the company, its reputation and its ethos.

Stationery

Every item in your office, pockets or handbag can become an ambassador of your brand. Pens, notebooks, letterheads, envelopes and a variety of cards can be dressed up in your brand colours and sport your logo, turning even the most utilitarian object into a promotional opportunity, perfect for everyday use or to give away as gifts.

Branding your name or logo on stationery is extremely important for your business. It is what separates the more detail-orientated companies from the ones who overlook the minor aspects of the business. It is a small thing that can boost your business in a way that you wouldn’t believe. With the Internet, television, and all other forms of technology, branded stationery is one aspect of marketing that many business owners forget to include in their plans. But any place your name or logo can be seen means another potential customer or client. Your initial reaction may be that your company is not one that uses a lot of stationery. Chances are that you use a lot more paper products than you might think. You will certainly need business cards with your name or logo on them. Keep them on you at all times to hand out to potential customers whenever appropriate. Place a few in all packages and orders in the off chance that they give one or two to friends.

Go beyond business cards though. Have paper with your formal letterhead on it for whenever you need to print something out. Have complimentary slips with your information printed on it, maybe with a coupon attached. Throw one or two into every customer’s order. Have your name or logo printed onto pens or pencils that you give out for free. You can even have magnets printed up so that your customer will throw it on their refrigerator and constantly be reminded of you every time they use it. The variety is infinite and we are here to help you out.

Contact info
+356 2138 4308
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